Ebooks Are Viral Promotional Powerhouses

Ebooks are part of the new frontier of cyberspace.

They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge.

Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase Incrementally and thus generating free viral traffic.

It's obvious why electronicself-publishing has become so popular so quickly.

The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.

Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess.

For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor.

You just need a great concept, the ability to write it or to hire a writer, and the right software.

Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.

Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.

Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites or Affiliate links that will expand your ebook outward.

The potential is virtually limitless.

Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library.

Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software.

Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.

Finally, you have creative control over your ebook.

You dont have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text.

How to Use ebooks for Marketing and Promotion

There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages.

The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts. Signing up with Clickbank, which Is a huge marketplace for ebooks can get your work Sold by literally Thousands of affiliates and create Tremendous viral traffic to your website and affiliate Links embedded within your ebook.

Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation.

Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business.

Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field.

You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list.

Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials.

You can use a single ebook to entice new prospects and to sell new products to your current customers.

No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch!

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Copyright 2006 By Mike Campbell

Mike Campbell operates http://www.Onlinentrepreneur.net, For step by step video coaching to help you create and Market your OWN eBook click here and Learn To Make Money Online. This article may be copied and/or distributed freely, provided that this resource box and links remain intact.

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A Surefire Web Business for You

If you really want to start a Web-based business, but really don't know where to start, then listen up. If you have no product of your own, the best thing that you can do is investigate affiliate programs.

What is an affiliate program? It's basically a commission-only sales arrangement. Someone with a product or service will offer to let you sell it for them in exchange for a cut of the selling price. Typically with a hard product you'll be lucky to get 10% commission on sales. The good news is that downloadable products such as ebooks and software will often pay you 50% of the sales price as an affiliate - you can even find deals where you get 75%.

If you're just starting out you are certainly advised to begin your affiliate selling career by selling downloadable products because they are the ideal in our 'instant gratification' society. Your customers don't have to wait around after paying their money they can immediately download their purchase over the Internet. If you go to www.clickbank.com, you'll find they have several thousand different downloadable products you can sell as an affiliate, and the majority offer you at least 50% commission. Signing up is a simple one-time process and you'll then be able to use your Clickbank ID to sell any of the products in their online catalogue.

You can browse the Clickbank catalogue by subject area to find something that interests you. In any given subject area you will usually find that there are several related products that you could sell from a tightly-focused Website where you could set up pages to pre-sell the products you have selected and then place a link that your customers can click on which will take them to the affiliate site to place their order - and if they do that, you get your commission.

One of the best types of site you can build using the above ideas is a review site. Set up some simple pages on your Website comparing and contrasting the features of several related products that you've picked out to sell. All you really need to do is go along to the vendors Website which will basically be a sales page for their product. Here they'll list the features and benefits of their product. You can adapt this information to highlight the similarities and differences between two or more of the products to help your customers to choose which product would be the most suitable for their own particular circumstances.

What is the easiest type of Website you can set up to achieve the above? You've probably heard the buzz by now surrounding blogs and blogging. One of the main reasons blogs are recommended for setting up tightly-focused niche topic Websites is that they are usually easier to get traffic to from a standing start than conventional Websites.

Another good reason for choosing a blog as your site-builder of choice is that they are comparatively easy to set up if you're a Website building novice. Once you've carried out some pretty basic setting up, the software behind the blog handles most of the major house-keeping chores, like making sure all of your pages are properly linked together. All you have to do is to keep adding on-topic content regularly.

Two good choices if you want to experiment with blogs for your niche affiliate review sites following the above model are WordPress and Blogger. WordPress is free open source software that resides on your own Web server - so you'll need some hosting of your own if you want to go this route. This is certainly the preferred way to go because if you've got your own domain name and hosting you'll present a more professional image to your customers. You will also have more control over the look and feel of your site.

If you are a complete novice and you just want to test the waters to see if this niche marketing with affiliate sites thing is for you, then the cheapest (free) way to get involved is to go to www.blogger.com, sign up for a free account and make use of the free Blogspot hosting.

Whichever blogging route you choose, once you have your blog set up, just put your review articles on it comparing and contrasting the affiliate products you've chosen, as detailed above. To bulk out the content on your blog, just look around the Net for news items and information on the subject area you've chosen and write some articles based around these.

Once you have one blog set up with a decent amount of content on it, just rinse and repeat. Find some more subject areas that interest you and put more blogs together on these subjects, based around more good affiliate products that you can promote.

There are people out there right now who are making very good money using nothing more than these, and similar, ideas. How will you know whether you could join them if you don't give it a try?

Dr. Deepak Dutta is the creator of http://www.semanticbay.com - an interactive social network website based on user shared text and picture contents on any topics. His other website http://www.classifiedsforfree.com - is one of the oldest online classifieds site where users can post ads in more than 600 US cities and 60 countries.

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The Guggenheim Museum: The Jewel In New York's Artistic Crown

The image of New York in art and popular culture has long been cemented as one of timeless universality. In the world of painting and photography, among a host of other art forms, New York has been one of the central muses of the art world: from the controversy over Diego Rivera's Man at the Crossroads mural in the Rockerfeller Center in 1936, to Jonathan Hyman's post-9/11 photography exhibitions, art has been an important component of the shaping of New York. Amidst its host of world-renowned galleries are the Museum of Modern Art (MOMA), The Metropolitan Museum and, perhaps most interestingly, the Guggenheim Museum.

In terms of both its art and architecture, the Guggenheim is one of New York's most interesting landmarks; as such, it's an essential stop-off point for any culture vulture in the city. Originally established in 1937 as "The Museum of Non-Objective Painting" the Guggenheim was established with the primary aim of showcasing the work of early modernists; to this day the museum continues to maintain ongoing exhibits of the art of Wassily Kandinsky and Jackson Pollock. Its more recent exhibitions have included eclectic collections: Robert Mapplethorpe and the Classical Traditions, the work of Iraqi-born artists Zaha Hadid and an exhibition of photos showing sculptor David Smith at work.

This wide-ranging selection of exhibits simply proves that while the Guggenheim still adheres to its primary principle of showcasing early modernist art, it also goes a long way in championing post-modern art. Moreover, the Guggenheim has also played host to a distinct selection of commercial art by including seasons of motorcycle exhibitions, as well as a display of Giorgio Armani suits.

The Guggenheim is not only notable for its excellent art collections, but also for its fundamental architectural beauty. Situated at the corner of 89th Street and 5th Avenue in Manhattan, the Guggenheim museum was designed by architect Frank Lloyd Wright, one of the most influential American architects of the early twentieth century, whose works also include the Imperial Hotel in Tokyo, Hollyhock House in LA and the Illinois mile-high tower in Chicago. Wright's avant-garde design was devised for the specific purpose of making the Metropolitan Museum of Art resemble "a Protestant barn". Looking somewhat like a coiled-up white ribbon, the building was widely reviled at the time of its establishment, but is now generally recognised as one of the defining features of New York's diverse architectural landscape.

New York's Guggenheim Museum is part of the Solomon R. Guggenheim Foundation, a non-profit body founded in 1937 by philanthropist Solomon R. Guggenheim and artist Hilla von Rebay. Since the foundation of this original Guggenheim Museum in New York the organisation has gone on to open up other Guggenheims across the world. Today, Guggenheim Museums can be found in Bilbao, Berlin, Venice and Las Vegas. Many cultural tourists who are intent on soaking up the delights of the art world across the globe embark on world tours visiting each Guggenheim Museum in turn. Taking advantage of air miles and reward schemes like the Hilton Honors rewards system can makes this sort of round-the-world travel easier - and less expensive - than many might think. So art fans yearning to travel will find that they can visit each Guggenheim Museum in turn without busting their bank balance.

Andrew Regan is an online journalist who enjoys socialising at his local rugby club.

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Why Anyone Can Write A Book

Ask anyone that you meet if theyve ever had an idea to write a book and I bet that 99% of the time their eyes light up and they say Yes.

Everyone has numerous wonderful book ideas. My experience and conversations with thousands of people tell me that this is true. The difference between those that actually write a book and those that dont is simple. Those that dont write a book dont believe that they can.

Thats simply not true. Anyone can write a book.

If you can talk, you can write.

Take a look at 5 of your favorite books, fiction or Non-fiction it doesnt matter. In fact, grab a few of each. Now, open each book and read a few paragraphs. What do you see? What youll likely notice is that there is a common theme running in all of them.

Theyre written conversationally. Theyre written like you talk. Conversational style is the best style because it is easy to read, easy to understand and easy to write.

Take a look at some of the most prolific authors, both fiction and Non-fiction. Stephen King comes to mind as a very prolific fiction writer. Non-fiction writers might include the Chicken Soup series and co writers Jack Canfield and Mark Victor Hansen. All of those books are written conversationally. Theyre accessible to readers of all ages, income levels, and IQ's.

Conversational style eliminates jargon. It eliminates large words that people have to rely on a dictionary to understand. Conversational style also uses the word you often. Its written as if you were writing a letter or telling a story to a friend.

Basically, if you can write a letter to a friend, then you can write a bookI promise. Of course you need to be able to plan a book too but all that requires is a plan or an outline. Once your outline is established, writing the book can take as little as a month to complete.

Bob Burnham

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